Visual identification is a tangible interpretation of the brand that appeals to the senses. You can touch it, see it, hold it. Using a simple metaphor, you can specify that visual identification is clothing for a company, product or brand. Depending on the context and need, it may look a little different, but it is extremely important to be consistent in the process of building a brand or changing the image. The recipient can have no doubt that they are dealing with this and not another brand.