Landing page is a dedicated website or subpage of a given website, which the user gets to by clicking the referring link, e.g. from a search engine, AdWords campaign, on Facebook or from a partner's website. An effective landing page is one that meets one specific key goal - buying a good, ordering a service, or subscribing to a mailing list. Thanks to the clarity of the message, focus on specific marketing and sales goals, and consistency with brand identification, a properly designed landing page can effectively achieve the goals set for it.